In 2009, when our industry was frozen, Jo Lombardo hosted an industry get together Noho Productions. He wanted to exhibit his artist’s recent work. Jo asked if I was willing to take a few pictures at the event. My first reaction was, “no, I am not an event photographer”, but when I thought about it and realized that I could create a full portrait set up in one end of the party room, I thought, this could be fun.
We lit up a set with white Cyc walls, we projected the images from my camera in real time on the gallery walls. It was a party with our portrait shoot in the middle of it. It was loud as a booze driven night with a hundred creative advertising people in a gallery space could be. With a combination of shouting, close talking, and hand gestures, I coached people into reveling who they are. I always loved this collection of Black & White portraits. I just wished that I knew who these people are.