Photo Creative Lead at Square
(formerly Photo Director of Outside and Los Angeles magazines) — Part 1
Amy Feitelberg, Photo Creative Lead at Square, is a great interview for so many reasons. I love that she's had her feet in both the branding and magazine worlds. Brands like Apple, HBO, as well as Square, are hiring people with editorial experience. She’s produced great work for magazines, while Photo Director of Outside and Los Angeles magazines — and now at Square’s in-house mag, The Reader. Plus, she’s founding Curator of Images For Humanity — a photo charity supporting Ukraine that involves an amazing list of photographers. This is Part 1 of our discussion: I recommend starting on this episode first, and then listen to Part 2. It’ll make more sense that way.
Amy Feitelberg, Photo Creative Lead at Square, former Photo Director of Outside and Los Angeles magazines, plus a founding Curator for Images For Humanity — a photo charity supporting Ukraine. Check out her tasty tearsheets and background on Amy’s portfolio site. Seriously, she’s worked with everyone.
This is Part 1 of 2 episodes interviewing Amy. Start with this one! The following notes include references to both parts, fyi.
Don’t miss the links at the bottom, to follow along at home with visual aids.
I’m your host, Neil Binkley, Founder of The Personal Photography Project. We are a resource for art producers, photo editors and all creatives to discover photographers (and their licensable images) through their personal work.
In our interview, we touch on so many different brands and publications (many of which she’s worked at, or knows the creatives):
• Square (and The Reader, it’s in-house publication)
• Outside magazine
• Los Angeles magazine
• The New York Times Magazine
• New York magazine
• INQUE magazine
My gosh, we bring up so many creatives, photo editors, photographers and artists — most of whom she’s hired or worked with):
• Mary Ellen Mark
• Carlos Serao
• Frank Ockenfels
• Laurie Kratochvil
• Kwaku Alston
• Herb Ritts
• Jill Greenberg
• Andy Anderson
• Rob Haggart
• Dan Winters
• Emily Shur
• Art Streiber
• Arem Duplessis
• Matt Willey
• Landon Nordeman
• Daniele Gasparini
In our discussion today, Amy and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed:
• She's My First Post-Pandemic Interview
• Taking Rob Haggart's Job
• Aphotoeditor blog
• How She Finds Photographers
• Authenticity in Branding and Advertising
• Photography Vs. Illustration Vs...
• Branding Vs. Magazine World (and how she's navigated BOTH)
• The Value of Storytelling
• Why Are Magazines Failing?
• Leaving the Editorial World
• The Reader: A Magazine Built for a Brand
• Magazines Without Ads
• City and Regional Magazines
• Can You Swear On This Podcast?
• Copyright Issues
• This and much, much more.
Links to What We Discuss:
• Amy’s portfolio site, which includes great tearsheets and colorful work samples from Square, Outside mag, Los Angeles mag, and more
• Square’s colorful branding
• Square’s The Reader, an in-house magazine
• The Personal Photography Project, which I founded this year as a website for showcasing photographers’ personal work
• Neon Alleys, the photorealist CG project, by Daniele Gasparini, that stood out to Amy on our site
• Rob Haggart and his influential Aphotoeditor photo blog
• Jody Quon’s job listing (she’s Photo Director for New York magazine)
• Images for Humanity, the photo charity supporting Ukraine that involves an amazing list of photographers — and you can buy their prints! An actually meaningful, last-minute Holiday/Birthday gift idea?
• Print is Dead, a podcast about the magazine industry. Interviews with Arem Duplessis, Dan Winters, and other editorial luminaries.
• Matt Willey, former Art Director at The New York Times Magazine (look at all of his amazing cover designs!), Founder/Art Director for INQUE, a boutique literary magazine, ,typeface designer, and Pentagram partner. Can you tell I’m a fan?
• Bonus link: Entertainment Weekly letterhead post about Amy, with lovely hand-drawn illustration by the always-entertaining, former Photo Editor, Michele Romero
Photopod is now the official podcast of The Personal Photography Project. Check out our photographers’ personal projects!
See all Photopod episodes by subscribing on your podcast player of choice (Apple, Google, Spotify, what I use (iPhone recommended only): Overcast, etc.), or at www.photopodpod.com. Also feel free to drop me a line with questions and ideas for future interviews!