Amy Feitelberg, Photo Creative Lead at Square, is a great interview for so many reasons. We love that she's had her feet in both the branding and magazine worlds. Brands (like Apple, HBO, as well as Square) are hiring people with editorial experience. She’s produced great work for magazines, while Photo Director of Outside and Los Angeles magazines — and now at Square’s in-house mag, The Reader. Plus, she’s founding Curator of Images For Humanity — a photo charity supporting Ukraine that involves an amazing list of photographers. This is Part 2 of our discussion: start with Part 1 if you haven’t heard the first half of the interview. It’ll make more sense that way.
Check out her tasty tearsheets and background on Amy’s portfolio site. Seriously, she’s worked with everyone.
This is Part 2 of my interview with Amy. Start with Part 1, or you’ll be confused and miss out on lots of good stuff! The following notes include references to both parts, fyi. Don’t miss the links at the bottom, to follow along at home with visual aids.
I’m your host, Neil Binkley, Founder of The Personal Photography Project. We are a resource for art producers, photo editors and all creatives to discover photographers (and their licensable images) through their personal work.
We touch on so many different brands and publications (many of which she’s worked at, or knows the creatives):
My gosh, we bring up so many creatives, photo editors, photographers and artists — most of whom she’s hired or worked with:
In our discussion today, Amy and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed, plus you can click on the timestamp to jump to that part of the interview (but OF COURSE, you’re listening all the way through the episode…):
[00:00:00] Amy Feitelberg Intro
[00:03:26] What is The Personal Photography Project?
[00:04:38] What Does Amy Do at Square?
[00:11:37] Licensing Photos (Trends)
[00:16:18] The Anonymous Nature of Her Work
[00:19:10] Looking at Personal Work As A Hiring Consideration
[00:24:05] How NOT to Get Hired by Square
[00:26:48] Print and Email Promos
[00:29:18] Coming Up With Ideas For Personal Projects
[00:32:36] Where to Send A Print Promo These Days?
[00:38:16] Portfolio Reviews
[00:40:07] She's Founding Curator at Images for Humanity, which Supports Ukraine
[00:45:41] We Live in a Photo Community
[00:48:54] BONUS: Us talking about podcasts that we like
This and much, much more.
You can see the rest of our Photopod episodes here, or by subscribing on your podcast player of choice: Apple, Google, my favorite: Overcast, Spotify, etc.). Plus: subscribe to our newsletter, below, for reminders when new episodes are out!
Please drop me a line with questions, feedback, and ideas for future interviews! And if you're somoene who hires or otherwise supports photographers, and would like to be considered for a future interview, please contact me as well!
Photopod is the official podcast of The Personal Photography Project: a destination for Photo Editors, Art Producers, and other Creatives to explore a growing archive of photographers' personal projects to source talent & license photos.