Podcast interview

Mark Winer

Photographer’s Agent at The Gren Group (clients: Apple, Pepsi, Crispin Porter Bogusky, Wieden + Kennedy, etc.)

Episode Summary

Mark Winer, Photographer’s Agent at The Gren Group, who work with premier brands and ad agencies. A sample list of clients: Apple, Budweiser, Pepsi, State Farm, Volkswagen, BBDO, Crispin Porter Bogusky, Wieden + Kennedy, and many others. Check out our conversations about: what his agency does for his photographers, the importance of motion work, how he markets to ad agencies and builds relationships, the trend of “authenticity” in Lifestyle photography, what expenses he expects his photographers to take on, what happens when things don’t work out between a rep and someone on their roster, plus a lot more!

Episode Notes

Mark Winer, Photographer’s Agent at The Gren Group, works with premier brands and ad agencies. You can view all of their photographers and directors at The Gren Group’s website.

Here’s a sampling of their clients:

  • Apple
  • Budweiser
  • Pepsi
  • State Farm
  • Volkswagen
  • BBDO
  • Crispin Porter Bogusky
  • Wieden + Kennedy

In our discussion today, Mark and I (your host, Neil Binkley) talk about:

  • What do photography agents do for their photographers, and vice versa?
  • How does the Gren Group stay in touch with ad agencies?
  • How art producers reacted to the Gren Group’s change in focus
  • What happens when things don’t work out between a rep and a photographer on their roster
  • How can you build relationships with clients, instead of blindly marketing to them?
  • How should you negotiate licensing and budgets?
  • How important is motion work to ad agencies and reps these days?
  • Is “authenticity” a fleeting trend in Lifestyle photography?
  • How should you approach an agent? (Mark also wrote a blog post about it)
  • Where he invests his efforts in social media
  • This and much, much more.

More things discussed in episdoe

Originally Aired:
October 1, 2019

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